When you think about selling your house the first thing you think of is price. But is price really all that important in selling? It’s more of a piece to a puzzle that ends in the sale of your home. Price isn’t the “be all end all”, other pieces play key roles too.
Price isn’t everything!
Now that I have your attention, let me say again, price isn’t the “be all end all”. Yes, it’s important in getting buyers to see your listing. Yes, it’s important in getting it right so it sells.
The importance of price isn’t being downplayed. What is also important are other things. Things like condition, amenities and location.
Location, condition, etc.
You know that when you looked for your current home you were looking for a lot of things other than price. You wanted a certain number of bedrooms and baths, a certain square footage. Most likely you didn’t want a home that needed a lot of updating.
In Florida a property with a pool is also a big selling point. So size, condition and home amenities were important in your search.
So why would you ignore those things when selling your house?
Have you seen the commercial for Trulia where they talk about “the house is only half of it?” The commercial is to advertise their map overlays to show things about the neighborhood where the listings are located. These overlays show crime, schools, traffic and so on.
Neighborhood amenities and location are super important. Some great research went into the basis of that commercial and Trulia along with Harris Polling found some numbers that might just open your eyes.
Neighborhood, square footage, etc.
According to the survey, 84 percent of Americans said that neighborhood is as important to their home search as the home itself and they would be willing to overlook or give up certain things to live in their ideal neighborhood. Things like a furnished basement (55 percent), square footage (33 percent), a garage (21 percent), or a yard (19 percent). Things like the safety of your neighborhood and its proximity to jobs, shopping and so on were very important.
For parents schools were even more important to them than the rest. While location isn’t something you can control, it is something you can play up if your home is located well. So stop making price your top priority.
Make the best things about your home the priority and you will get the price you want.