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How Real Estate Agents Determine How To Price Your Home

October 27, 2021 By Deborah Ward

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How Real Estate Agents Determine How To Price Your Home... Have you ever wondered how a Realtor determines the value of the homes we list? While the process may differ from Realtor to Realtor, we all use the same basics. It’s no big secret, so here are the basics.

Have you ever wondered how a Realtor determines the value of the homes we list? While the process may differ from Realtor to Realtor, we all use the same basics. It’s no big secret, so here are the basics.

A lot of experienced Realtors often have a “gut” feeling about what a home is worth, but we always back it up with the facts. One thing they use is a Competitive Market Analysis (CMA).

This is a pretty comprehensive report that takes a lot of things into consideration. First, a CMA will look at homes that are similar in size, features and amenities and that have sold recently.

That first part will give a starting range. Next, we look at home that are currently for sale.

While not as concrete as an actual sale, it can help narrow the range a bit by seeing what features and amenities are fetching a higher asking. In the same vein they also look at homes that failed to sell.

If a home that is very similar to the one we are pricing failed to sell, we can look to see why and avoid the same fate. Looking at all of these factors, along with anything special or unique about the property, such as it being waterfront property or having a lot of acreage will give the Realtor a tighter range.

Now we consider market factors. This is a big part of the equation. The market basically means are there more sellers than buyers, making it a buyers market, or more buyers than sellers, making it a sellers market.

Other things factor in, such as is there a lot of new construction in close proximity? What is nearby, as in shopping, dining and entertainment, and schools? How is the economy in the area; healthy and growing or downward and dying?

Using all of this, we then take the owner into consideration. Not only what the owner expects to sell for, but also how they will help or hinder the sale. Will they keep the home in showing condition or leave messes? Will they restrict showings and so on. The Realtor may lower their estimation based on the CMA and market factors a bit to compensate for an inflexible seller.

See, easy peasy… ok maybe not, if you want help pricing your Tampa Bay home, give us a call today! 727-410-0336

How Real Estate Agents Determine How To Price Your Home... Have you ever wondered how a Realtor determines the value of the homes we list? While the process may differ from Realtor to Realtor, we all use the same basics. It’s no big secret, so here are the basics.

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Filed Under: Realtor Tips Tagged With: homes for sale, selling your home

 

 

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The Deb Ward Team

Keller Williams Realty
30522 U.S. Highway 19 N, #107
Palm Harbor, FL 34684
Phone: 727-410-0336
Fax: 727-474-9069
Email: info@DeborahWard.com
The Deb Ward Team at Keller Williams Realty specializes in all of Pinellas County, Florida including: Clearwater, Palm Harbor, Dunedin, St. Petersburg, and the Gulf Beaches from Clearwater Beach down to St. Pete Beach serving buyers and sellers with a focus that is rarely found in the real estate world!

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