If you’re a realtor and you’re not using YouTube to market your business, you’re missing out on a great opportunity to market yourself and the properties you are selling.

As social media goes, YouTube is a big deal. It has billions of visitors a day. It isn’t just for cute baby or pet videos, or music videos. YouTube is a great way to demonstrate techniques for business. In the real estate business, it’s a great way to do two things: preview a property and share your extensive real estate knowledge.

Using YouTube will make you a popular realtor, meaning more people will be willingly listening to you as you share what you know. And isn’t that what you want? A willing audience?

It’s also handy to use to preview properties. Of course, nothing will ever replace an actual showing of a home, but your prospective buyers will call you because of your videos. People like video tours done by actual realtors because they not only showcase the property, but do it in a way that provides pertinent information. It also provides them with great information about the neighborhood the property is in.

A few tips. First, make an effort to make your videos look, if not professional, competent. Nothing is worse than a video obviously done on a cell phone with poor lighting, whiplash inducing scene changes and a jumpy screen. Invest in an inexpensive video camera. Make sure you have good lighting and pan through slowly. Narration should be natural, but full of information that will make people want to see the property in person.

YouTube is a great way to place yourself as a real estate expert, while getting your properties in the public eye. Make it part of your marketing plan for your business to make it, and you, the name people think of in real estate.